Brand & Segment Marketing Manager

Location : .
Department : .


  • Establish and maintain a deep understanding of customer segments/personas, market intelligence, and team dynamics based on sound internal and external customer insights.
  • Plan and drive the execution of marketing campaigns for each customer segment/personas to support marketing goals (e.g. user acquisition, upsell, activation and retention).
  • Generate compelling, engaging content to support content-driven integrated strategy for relevant target groups.
  • Consistently track ongoing performance of each customer segment and identify areas of opportunities and improvements
  • Working closely with different internal teams (e.g. product marketing, creative designers, partnership, sales), as well as external agencies to develop the assets for all the relevant marketing assets
  • Research competitive brands, products, trends, analyzing pricing and claims
  • Execute other ad-hoc tasks


  • Bachelor degree in marketing, communication or related fields
  • At least 6 years of experience in Marketing related field and 3 years in Digital Marketing area
  • Proven work experience in the SaaS industry.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Solid knowledge of analytics tools (i.e. Google Analytics, Google Tag Manager) with strong analytical skills and data-driven thinking

Are you the right candidate?

We would love to hear from you. Please send us your resume and cover letter.

OnlinePajak menggunakan cookie untuk memberikan pengalaman terbaik saat menavigasi website. Kebijakan cookie selengkapnya di sini